Market-Based Analysis: Apriori approach to analyze purchase patterns
نویسندگان
چکیده
In this paper, a data mining approach has been developed to analyze customer behavioral patterns and get further idea of the scale products purchased. Using we found best least performing products, average number that is interested in buying, And using apriori algorithm can generate frequent items which be bought together will help us suggesting for buy. Each pattern supported by support confidence generated algorithm.
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ژورنال
عنوان ژورنال: ICST Transactions on Scalable Information Systems
سال: 2023
ISSN: ['2032-9407']
DOI: https://doi.org/10.4108/eetsis.3355